Tokotoko Ika

Tokotoko Ika is a product used by the people of Whenua who live in Wakah. If we translate “tokotoko ika” to English, we will get “fish stick”. These “fish sticks” or simply fishing rods are made from one of the strongest wood available in the world. The handles of the rods are also made of the wood but are also finished with rubber from the Rubber Whenuan Tree. This results into that the rubber on the wooden handle will make it more comfortable when used.
 

The wooden base of the rods is finished with metal. The metal will enforce the base of the rods and turn it into a more reliable tool. The craftsmen who make these rods are very skilled and learned the skills from their dad. The techniques haven’t changed much.

People are also free to customize their fishing rod. On every fishing rod we will see the regional symbol engraved into the handle. Besides the regional symbol are the people free to get a name, family symbol, a god symbol, … When using these fishing rods they will feel more connected with their “tokotoko ika”

It is important for the people of Wakah, South of Whenua, to have proper, reliable tools to fish with. Most men end up being fishermen since it is as good as impossible to farm in the South.

Most places where they sell these fishing rods are located at the coast of South Whenua. There are some shops that will sell these rods further off the coast, but these are mostly used by people who come from far to fish at the coast. 

Not much promotion is needed for the tokotoko. It is seen as an essential and very common product all around Wakah. The only promotion that is present is smaller billboards and posters in different places within a tribe The promotion billboards also give information regarding the price.

Fishing rods are very common and very much used by the Whenuan people in Wakah and because of this fishing rods are relatively cheap. A basic rod, without further customizations besides the regional symbol, costs 10 Monua. When a fishing rod gets more customized, we can look at prices that will cost around 15 Monua.